In 2011 Jaroslav Chrapko decided to start an online business selling clothes that respect both nature and people.
The first successful products were T-shirts from the brand The Mountain.
In 2012 they started selling in the Czech Republic.
In 2013 they introduced their first own-brand product, the first T-shirt with a truly original design.
In 2014 they started selling socks. The first own-brand socks were bamboo socks.
In 2015 they launched a new webshop and created a new corporate design. Sales in Austria and Hungary began.
In 2016 sales began in Germany and Romania.
In 2017 they moved to a larger location and started selling in Poland.
In 2018 they introduced their first collection of fun socks.
In 2019 the second Sock Challenge took place. More than 4000 euros were raised. They launched their first underwear, children’s socks and ankle socks. In cooperation with Warner Bros., they created Harry Potter, DC Comics, Looney Tunes, Tom and Jerry collections for movie and fairy tale fans.
In 2020 Dedoles started a new communication concept, with hamsters as its face.
In 2021 Dada the squirrel joined the team of Dodó, Dedó and Dadó the hamsters.
In 2022 German and Hungarian customers are familiar with hamsters for their advertisements.
In 2022 a total of 1845724 orders were delivered.
